Wednesday, October 17, 2007

What to consider when buying a Diamond Ring Online!

For anyone looking to purchase jewelry, online shopping can be a great way to find the right piece at the right price. One major advantage of buying jewelry online is convenience - you need travel no further than your computer to choose your jewelry and make your purchase. You can also look at the products of a no of merchants in one sitting without having to travel. But, there are things you need to consider in order to make your jewelry purchase a positive experience.


The purity of gold is shown as 24k, 22k, 18k, 14k and so on .‘K’ stands for Karats and symbolizes the amount of gold mixed in with other metals. The number indicates purity. 18k gold is comprised of 18 parts of gold and 6 parts of other metals. 12K gold contains 12 parts of gold out of 24. The purest form of gold is 24k, but it is too soft to make jewelry from 24k gold so other metals are alloyed with gold to harden it, such as copper, iron, nickel, platinum, steel, silver, and zinc. Alloying gold with different metals makes it easier to work with as well as more affordable. Different alloys can also be used to give gold a different color. For example, nickel or platinum can be used to create white gold and copper is used to create a golden rosy tone.



It’s important to research what makes a quality diamond. Deciding to purchase a ring solely on price isn’t the way to go, and the price of a diamond ring means very little unless you understand the 4 “C’s” of diamond quality- The four “C’s” consist of color, cut, clarity, and carat size. Clarity: This signifies the presence or absence of irregularities or imperfections in the stone. Imperfections may appear as bubbles, spots, or lines. The clarity is often determined by the passing of light through the diamond. The fewer imperfections the diamond jewelry has, the more valuable it will be. Cut: The cut is what gives a diamond its brilliance and determines the number of facets in the diamond. The "round brilliant" cut is the most popular diamond cut, especially for an engagement ring.Princess cut, Baguette cut and Oval cut are some of the other popular choices. Color: Diamond color also determines the value. Colorless diamonds are the most valuable; however, diamonds with color are popular for non-proposal gifts. Carats: A diamond's carat is the actual weight of the diamond, not the size. One carat is equal to 200 milligrams. One ounce contains 142 carats. Larger diamonds usually have a greater value for each carat.


The ‘Setting’ is very important while picking out a diamond ring. Diamonds can be set in different ways. Setting is just a way to hold the diamond in place within the jewelry piece. The most common are prong, bezel, and flush type setting. Prong settings are usually used for diamond solitaire rings. Thin wires of either gold or platinum are employed to hold the gem. For a bezel type of setting, the metal is wrapped around the diamond. For flush setting or burnished setting, the diamond is sunk into the gold or platinum metal until it is in flush with the surface.



Another point to consider is the‘Shape’ of the diamond. Diamonds do come in various shapes and forms, contrary to the famous belief that they all come in a circular shape, although round diamonds are very common, as it comprises around 75 percent of diamonds out in the market today. But aside from the round-shaped diamonds, there are also oval, pear-shaped, and heart-shaped diamonds. Right now, the most popular shape is the Princess cut diamond, which is rectangular in shape but it has many sparkling facets.



When buying diamond jewelry online, be sure the jeweler offers a Jewelry Certificate of Authenticity. Check with Better Business Bureau Online to be sure the retailer is trustworthy. The BBB Online will show if there have been any complaints or reports of fraud against the company. This will give you peace of mind while shopping. Use search features at jewelry sites to find just the right diamond jewelry. Look for the four Cs mentioned above and ask about the diamond's weight if it's not provided at the website. Also, check to be sure the shipping and handling will keep your diamond safe. Find out if shipping insurance is available and what types of packaging is used. Also, ask for assistance if you have questions, a dependable online jeweler will be available to help.


1 comment:

Michael Cohen said...

Buying a diamond on the internet. Be very careful of internet sites, that list BOGUS certificates along side international recognised certificates.in order to give them and there BOGUS certificates credibility.Check if the certificates are in fact recognised, check the claims made by the seller.If they are BOGUS certificates shop somewhere else.